The lines that started it all. From 6 week camp outs from Countingdown.com, the worlds first 24 hour internet broadcast (a cooking show!) to last minute theatre changes due to the film not eventually booking into the Chinese Theatre (Revenge of the Sith)...we saw it all. The 1999 Phantom Menace campout was eventually named Entertainment Weeklys 'Story of the Millenium', even going global with lines moving to London and Paris to follow delayed release dates.
Cast visited, George Lucas called, and even Jay Leno got into the spirit.
And we still raised $75,000 for charity.